Objective
“Everything you can imagine is real” -Pablo Picasso
In my experience in Marketing, I have learned that it's not all about having big ideas; it's about making ideas happen. Everybody has an idea, but art is turning that idea into a vision and that vision into a reality. My expertise lies in graphic design, web design, email campaign management, and social media management. During my time at Air Power, I expanded my skill set to include video editing and production, web design and management, and email design and management.
Experience
Community foundation of greater greensboro, Marketing Manager
May 2023 - Present
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cogent analytics, Digital Marketing Account Manager
November 2022 - May 2023
As a Digital Marketing Account Manager at Cogent Analytics, my role revolved around orchestrating strategic digital marketing initiatives to amplify the visibility and reach of our clients. Tasked with fostering client relationships and understanding their unique needs, I developed tailored digital marketing strategies that align with their business objectives and drive measurable results. From crafting comprehensive digital marketing plans to overseeing their execution across various online channels, including social media, email marketing, and search engine optimization (SEO), I ensured that our client's digital presence was optimized for maximum impact. Additionally, I continually analyze key performance indicators (KPIs) to gauge the effectiveness of our campaigns and make data-driven recommendations for continuous improvement. By serving as a trusted advisor and guiding clients through the dynamic landscape of digital marketing, I play a pivotal role in helping them achieve sustained growth and success in their respective industries.
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artera services: Southern Gas Division, digital communications specialist
June 2021 - November 2022
As the Digital Marketing and Communications Coordinator at Artera Services, my responsibilities encompass a diverse range of tasks aimed at enhancing the online presence and brand image of three companies under the Artera Southern Gas Division: HydroExcavators, LLC, HydroExcavators II, LLC, and Versiv Solutions. This includes crafting and managing digital content calendars, designing both digital and print marketing collateral, such as flyers, banners, and employee merchandise, and overseeing social media and website endeavors to foster robust engagement with current and prospective customers. Additionally, I conduct in-depth analyses of content performance metrics and marketing campaigns to assess their effectiveness and identify areas for improvement, all while managing internal communications to ensure effective information dissemination within the organization. Through these multifaceted duties, I play a pivotal role in driving the marketing and communications strategies of Artera Services' Southern Gas Division toward success.
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Air Power Manufacturing Solutions, Digital Marketing Specialist
January 2015 - Present
As a Digital Marketing Specialist at Air Power Manufacturing Solutions, I oversee a wide array of responsibilities aimed at enhancing the company's digital presence and driving engagement with its target audience. This includes curating and managing content across over 30 social media accounts, ensuring consistency and relevance in messaging. I am also tasked with conceptualizing and executing marketing initiatives tailored to various objectives, such as sales promotions, product launches, and vendor events. Additionally, I spearhead the development and implementation of email marketing campaigns to reach our audience effectively. Furthermore, I produce engaging video content, including YouTube series and the Air Power AirWaves Podcast, to showcase Air Power's solutions and expertise. Collaborating closely with Regional Sales Managers, I assess their needs and tailor marketing strategies accordingly to support sales efforts effectively. I also play a pivotal role in designing and coordinating tradeshow events such as FABTECH Atlanta and organizing company-wide events such as the Annual Sales Meeting. Moreover, I am responsible for managing the company's branding and ensuring consistent brand messaging across all channels. Through these diverse duties, I contribute to the overall growth and success of Air Power Manufacturing Solutions.
Languages
Skills
Experience
Interest
Photography
Painting
Modern Art
Interior Design
Dance